Cookie Policy
Last updated: October 20, 2026
1. Introduction
This Cookie Policy explains how e-Merchants & Co. Inc. ("BeProfit," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at www.beprofit.ai (the "Site") or use our applications and platforms (the "Services"). It should be read alongside our Privacy Policy, which is available on our Site.
By using our Site, you acknowledge that we may place cookies on your device as described in this Cookie Policy. Where required by applicable law (including EU/UK GDPR and similar legislation), we will obtain your prior consent before placing non-essential cookies. You may withdraw or adjust your cookie preferences at any time through our Cookie Settings tool or by contacting us at privacy@beprofit.ai.
2. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognize your device and remember information about your visit. Cookies may be set by the website you are visiting ("first-party cookies") or by third parties whose content appears on that website ("third-party cookies").
In addition to cookies, we may use the following similar technologies:
•Pixel tags (web beacons): Tiny transparent images embedded in web pages or emails that signal when content has been viewed. They are used to track engagement and measure campaign effectiveness.
•Local storage objects / HTML5 storage: Files stored in your browser that function similarly to cookies but can hold larger amounts of data and are not automatically sent to servers.
•Device fingerprinting: A technique that identifies a device based on its unique configuration (operating system, browser, plugins, time zone, etc.) to recognize returning visitors.
•Software Development Kits (SDKs): Code embedded in our mobile applications that collects usage and device information in a manner similar to cookies.
3. Categories of Cookies We Use
We group cookies into four categories based on their purpose. Strictly necessary cookies are always active; all other categories require your consent where applicable law mandates it.
3.1 Strictly Necessary Cookies
These cookies are essential to enable core functionality such as security, network management, and accessibility. They allow you to navigate our Site and use features such as logging in, accessing secure areas, and completing transactions. You cannot opt out of these cookies through our cookie consent tool; however, you may disable them through your browser settings, though this will significantly impair the functionality of our Services.
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors interact with our Site — for example, which pages are visited most often, error messages encountered, and how users navigate between pages. All information collected is aggregated and anonymous. These cookies help us improve how our Site work and measure the effectiveness of our marketing campaigns.
3.3 Functional Cookies
These cookies allow our Site to remember choices you make (such as your language preference, login details, or the region you are in) and provide enhanced, more personalized features. They may also be used to provide services you have asked for, such as watching a video or using a live chat feature. If you do not allow these cookies, some or all of these services may not function properly.
3.4 Targeting and Advertising Cookies
These cookies are set by us and our advertising partners to build a profile of your interests and show you relevant advertisements on our Site and other websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will still see advertising but it will not be tailored to your interests. These cookies may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.
4. Specific Cookies We Use
The cookies described below are grouped by category. Strictly necessary cookies are always active; all other categories may be subject to your cookie preferences where applicable law requires consent.
4.1 Authentication & Session Cookies (Strictly Necessary)
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
beprofit_admin | Admin authentication session key | 14 days | BeProfit |
beprofit_usr | App user authentication session key | 60 days | BeProfit |
beprofit_au | Shop authentication/session context | 60 days | BeProfit |
beprofit_partner | Partner portal login/session | 30 days | BeProfit |
beprofit_entrance | Marketing/entrance attribution for the Shopify install flow | 24 hours | BeProfit |
These cookies are essential for authenticating users and maintaining secure sessions across the Site and application. You cannot opt out of these cookies through our cookie consent tool.
4.2 Our Own Functional & Attribution Cookies
These first-party cookies support our referral program and help us recognize returning and first-time visitors.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
beprofit_ref | Tracks referral attribution for our referral program (also used as a 24-hour referrer value in certain referral flows) | 90 days (or 24 hours, depending on the referral flow) | BeProfit |
beprofit_dm | Tracks whether a user has visited the demo shop / demo-mode marker | 60 days | BeProfit |
original_entrance_ID | Identifies first-time visitors across sessions | 1,000 days | BeProfit |
4.3 Interface & Preference Cookies
These cookies remember interface choices you make while using the Services so we don't need to ask you again.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
isCollapsed | Remembers whether the onboarding banner is collapsed or expanded | 7 days | BeProfit |
dismissMissingCogs30Days | Hides the missing-COGS banner once dismissed | 30 days | BeProfit |
usage_exceeded_remind_me_later_clicked | Remembers a “remind me later” selection in the usage modal | Session (no explicit expiry) | BeProfit |
hideIosHomeScreenBanner | Hides the iOS “add to home screen” sticky banner | Session (no explicit expiry) | BeProfit |
4.4 Advertising & Conversion Tracking Cookies
We work with third-party advertising partners who place cookies to help us measure the effectiveness of our marketing campaigns and deliver relevant ads.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_fbp | Identifies browsers for ad targeting and retargeting | 90 days | Meta/Facebook Pixel |
_fbc | Stores a click ID when a user arrives from a Facebook ad | 2 years | Meta/Facebook Pixel |
li_fat_id | Links site visits to LinkedIn members for conversion tracking | 30 days | LinkedIn Insight Tag |
_pinterest_ct | Identifies users for Pinterest ad conversion tracking | 1 year | Pinterest Tag |
4.5 Analytics Cookies
These cookies help us understand how visitors interact with our Services so we can improve performance and user experience.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga | Unique user identifier for GA4 | 2 years | Google Analytics |
_ga<id> | Stores session and event data for GA4 | 2 years | Google Analytics |
_gid | Session identifier for GA4 | 24 hours | Google Analytics |
fs_uid | Identifies users for session recording and replay | 365 days | FullStory |
_clck | Stores a unique user ID to identify the user across sessions for session recording | 1 year | Microsoft Clarity |
_clsk | Groups page events into a single session recording | 1 day | Microsoft Clarity |
CLID | Identifies the first time Clarity saw a user across any Clarity-enabled site | 1 year | Microsoft Clarity |
MUID | Microsoft's unique browser identifier, shared across Microsoft products and used for analytics | 1 year | Microsoft |
MR | Tells Microsoft whether to refresh the MUID identifier | 7 days | Microsoft |
SM | Synchronizes the MUID identifier across Microsoft domains | Session | Microsoft |
ANONCHK | Confirms the browser ID is not used for ad targeting (always set to 0 for Clarity) | 10 minutes | Microsoft |
4.6 CRM & Customer Support Cookies
These cookies support customer relationship management, form submissions, and live chat/messaging functionality.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
hubspotutk | Tracks visitor identity for form deduplication and CRM contact matching | 13 months | HubSpot |
intercom-id | Anonymous visitor identifier for the Intercom Messenger | Persistent | Intercom |
intercom-session | Browser session identifier for the Intercom Messenger | 7 days | Intercom |
intercom-device-id | Device identifier used to help prevent Messenger abuse | Persistent | Intercom |
4.7 In-App Notification Cookies
These cookies support in-app notifications and announcements delivered through our Services.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_BEAMER_USER_ID | Internal user ID for notification targeting | 300 days | Beamer |
_BEAMER_FIRST_VISIT | Records a user's first interaction date for onboarding targeting | 3,000 days | Beamer |
_BEAMER_LAST_POST_SHOWN | Tracks the last notification shown to a user | 1 year | Beamer |
_BEAMER_DATE | Records the last date the notification feed was opened | 300 days | Beamer |
4.8 Error Monitoring
We use Sentry to capture application errors and diagnostic context to help us identify and fix bugs. Sentry operates on a session basis and does not set a persistent cookie.
Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
Sentry | Captures application errors and attaches user context for debugging | Session-based (no persistent cookie) | Sentry |
Third-party cookie names and configurations may change without notice; we will update this table periodically to reflect such changes.
For a complete and up-to-date list of cookies, please access our Cookie Settings tool on the Site.
5. How We Use the Information Collected by Cookies
Information collected through cookies and similar technologies may be used to:
•Ensure the technical operation of our Site and Services;
•Authenticate users and maintain secure sessions;
•Remember your preferences and personalize your experience;
•Analyze usage patterns and measure the performance of our Site;
•Detect and prevent fraud, abuse, and security threats;
•Deliver targeted advertising and measure its effectiveness;
•Comply with applicable legal obligations; and
•Improve our products, services, and marketing activities.
We do not sell personal information collected through cookies to third parties, except as described in our Privacy Policy. Where cookies are used for profiling or automated decision-making that may have a legal or similarly significant effect on you, you have the rights described in Section 7 below.
6. Your Cookie Choices and Opt-Out Rights
You have several options to control or limit how cookies are used. The table below summarizes the key mechanisms available to you depending on your jurisdiction.
Applicable Law / Region | Right / Mechanism | How to Exercise |
|---|---|---|
EU/UK GDPR | Prior consent required for non-essential cookies. Right to withdraw consent at any time. | Cookie Settings tool on our Site, or contact privacy@beprofit.ai |
CCPA/CPRA (California) | Right to opt out of sale or sharing of personal information, including via targeting cookies. | "Do Not Sell or Share My Personal Information" link on our Site, or contact privacy@beprofit.ai |
Canada (PIPEDA / Quebec Law 25) | Right to withdraw consent and limit use of personal information. | Cookie Settings tool or contact privacy@beprofit.ai |
Brazil (LGPD) | Right to withdraw consent and request information about data processing. | Cookie Settings tool or contact privacy@beprofit.ai |
All Jurisdictions | Browser-level cookie controls and opt-out tools from advertising networks. | See Section 6 below for browser and industry opt-out links. |
6.1 Cookie Settings Tool
When you first visit our Site, a cookie consent banner is displayed. You may accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clicking "Cookie Settings" in the footer of our Site.
6.2 Browser Controls
Most browsers allow you to manage cookie settings. You can usually configure your browser to refuse all cookies, delete existing cookies, or alert you before a cookie is stored. Note that disabling cookies may affect the functionality of our Site. For guidance on how to manage cookies in popular browsers:
•Google Chrome: https://support.google.com/chrome/answer/95647
•Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
•Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
•Microsoft Edge: https://support.microsoft.com/en-us/edge/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use
6.3 Industry Opt-Out Tools
For interest-based advertising opt-outs, you may use the following industry tools:
•Network Advertising Initiative: https://optout.networkadvertising.org
•Digital Advertising Alliance (US): https://optout.aboutads.info
•European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu
•AppChoices (mobile app): https://youradchoices.com/appchoices
Please note that opting out of interest-based advertising does not mean you will stop seeing ads — it means the ads you see will be less tailored to your interests. Some opt-out mechanisms rely on cookies themselves, so if you clear your cookies, you may need to opt out again.
6.4 Do Not Track
Some browsers transmit a "Do Not Track" (DNT) signal. Our Site do not currently respond to DNT signals. If an industry standard for DNT is established and adopted, we will update this Cookie Policy accordingly.
7. Legal Bases for Cookie Processing
We process personal data collected through cookies on the following legal bases under applicable data protection law:
•Consent (GDPR Article 6(1)(a)): For performance, functional, and targeting/advertising cookies, we rely on your freely given, specific, informed, and unambiguous consent, obtained through our cookie consent banner.
•Legitimate Interests (GDPR Article 6(1)(f)): For certain analytics activities, we rely on our legitimate interest in understanding how our Site are used and improving our services, where this is not overridden by your privacy rights.
•Contractual Necessity (GDPR Article 6(1)(b)): Strictly necessary cookies are processed on the basis that they are required to deliver the Services you have requested.
•Legal Obligation (GDPR Article 6(1)(c)): Some cookies support our fraud prevention and security obligations under applicable financial services laws.
8. International Transfers of Cookie Data
Some of our third-party cookie providers are based outside your country of residence. Where personal data collected via cookies is transferred internationally, we ensure appropriate safeguards are in place, including:
•EU Standard Contractual Clauses (SCCs) for transfers from the EEA to third countries;
•The UK International Data Transfer Agreement (IDTA) or UK Addendum to SCCs for transfers from the UK;
•Reliance on adequacy decisions where applicable (e.g., transfers to countries recognized as providing adequate protection by the European Commission); and
•Contractual and technical safeguards with third-party providers participating in recognized certification frameworks such as the EU-U.S. Data Privacy Framework.
Please refer to our Privacy Policy for further details on our international data transfer mechanisms.
9. Cookie Retention Periods
Cookies are retained for varying periods depending on their type and purpose. Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the duration set at the time of placement, as indicated in the cookie table in Section 4. You may delete persistent cookies at any time through your browser settings.
Your cookie consent preferences (stored in the cookie_consent cookie) are retained for up to 12 months, after which we will ask for your consent again. Records of your consent are retained for longer periods where required by applicable law.
10. Children
Our Site and Services are not directed at children under the age of 16 (or under 18 where required by applicable law). We do not knowingly place tracking or advertising cookies on devices used by children. If you believe a child has provided us with personal information or that cookies have been placed on a child's device without appropriate consent, please contact us at privacy@beprofit.ai and we will take prompt steps to delete such data.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or changes to our business practices. We will post the revised Cookie Policy on our Site with an updated "Last Updated" date at the top. Where we make material changes, we will provide additional notice through our cookie consent banner or by other appropriate means. We encourage you to review this Cookie Policy periodically.
12. Contact Us
If you have any questions, comments, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please contact us:
e-Merchants & Co. Inc. (“BeProfit”)
200 E. Las Olas Blvd., Suite 1400
Ft. Lauderdale, FL 33301
Email: privacy@beprofit.ai